Stop Google from
burning your budget.
Negative keyword matrices, placement exclusions, and script-based bid capping that seal the leaks draining your ad account — before they ever charge you.
Your budget is leaking by design.
Google's defaults are optimized for Google's revenue, not yours. Left unchecked, three structural leaks quietly drain a third of the average account.
Broad match bleed
Google's broad match silently maps your keywords to irrelevant queries — paying premium CPCs for traffic that will never convert.
Junk placements
Display and Performance Max push spend into mobile game apps, parked domains, and made-for-ads sites you never approved.
Runaway bids
Automated bidding chases conversions at any cost, letting CPCs spike well past the point where the click is still profitable.
A four-stage containment protocol.
We treat your spend like a balance sheet. Every stage closes a class of leak and locks it shut with automation.
Forensic spend audit
We pull 12 months of search terms, placements, and auction data to map exactly where every wasted dollar is going — down to the query.
Negative keyword matrix
We deploy a layered negative keyword structure — account, campaign, and ad-group level — that cuts off junk queries before they ever charge you.
Placement exclusions
Curated exclusion lists strip out low-quality apps, domains, and content categories across Display, Video, and Performance Max.
Script-based bid capping
Custom Google Ads scripts enforce hard CPC ceilings and pause spend the moment efficiency thresholds are breached — 24/7, no human lag.
Tools that hold the line.
No guesswork. Just hardened automation and continuously maintained exclusion data.
Google Ads Scripts
Bespoke automation that caps bids, throttles budgets, and flags anomalies in real time.
Negative keyword libraries
Industry-tuned exclusion sets that grow with every search-term review cycle.
Placement exclusion lists
Maintained blocklists for low-intent apps, domains, and content categories.
Search-term mining
Continuous n-gram analysis that surfaces new waste before it compounds.
What you get.
Measured in dollars saved.
Typical results within the first 90 days of an active containment engagement.
// Figures are representative averages, not guarantees. See packages
Plug the leaks. Keep the budget.
Run a wasted-spend diagnostic on your account. We'll show you exactly where the money is going — and how much we can reclaim.